It may be Real Simple to others to understand; but RSS, which stands for Real Simple Syndication is complex. For the millions of web site owners throughout the world, site performance analysis is something foreign and as alien as E.T., but for those who professionally construct SEO strategies for websites, RSS plays a significant role to success.

Unless you have a huge bank roll and can hire competent PR and Marketing professionals to assist you with SEO, one of the best things that you can do for yourself as a business owner or media publisher is invest in establishing a FEED. Yes, be your own PR firm. This works well for those that use a WordPress, Joomla!, or some other reliable Content Management System (CMS).

By all means, you should have a CMS as the platform for your website or at least some of its synchronous and asynchronous technology programmed into your site. Not using Web 2.0 or Web 3.0, technology is like using a rock to hammer a nail. A CMS is really a nail gun when it comes to providing your online media tool consistent action.

Depending on your platform, WordPress, Joomla!, Drupal, or whatever pleases your palette, you will have a way to enter and configure vital SEO information. This is crucial. Before you launch a blog, get your SEO together as tight as possible. Keywords, titles, headers, alt tags, and descriptions are the heart and soul of successful SEO. Its the primary means of broadcasting to the search engines throughout the world. You can validate your SEO effectivness by visiting a resource like www.seoscores.com. You will receive an impeccable report within seconds regarding your website’s SEO structure.

Once your SEO is together, then you want to tackle the arena of RSS. At this point you will know what content is important to you and your visitors or clients. This is where you can present yourself as an expert in the area that your product and service is most prominent. Basically your RSS feed is a reflection of your brand, and a brand is basically the culmination of your company’s personality, values, and beliefs. Everything that your write for your RSS is the sum of your blog.

The more that you write relevant and engaging content for your website’s visitors, clients, and leads, the better your ranking will improve among search engines, social networks, and link sharing resources. So if you are trying to reach the world with your message you are going to have to speak very loudly. Or you can simply rely on a good RSS publishing strategy. You Digg?

For more information contact Tim Bard at timbard@timbardmultimedia.com.

Tags: rss services, seo services

This entry was posted on December 15, 2010 at 5:46 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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